Festival Task Force Project

Last year ECD conducted on site interviews with participants and audiences at various area events. We also talked with a number of artists/vendors who participated in various arts festivals throughout the greater Denver/Foothills area.

Response indicated:

• Early in the summer, attendance was greater than expected, that diminished as summer progressed and multiple events overlapped.
• Visitors in this post Covid environment we’re excited to be able to once again get out and enjoy festivals.
• There were a wealth of festival experiences every weekend for families to enjoy.
• There were numerous overlapping/competing  events in the greater Evergreen foothills area.
• Attendance throughout the summer was very weather dependent.
• Sales reports were sporadic.
• There was a lack of collaborative/cooperative marketing and outreach between events.

Sometime in January/February ECD is looking to bring together organizers and sponsors of:

Summerfest,  The Evergreen Fine Arts Festival, Evergreen Mountain Art Celebration, The Elk & Arts Fest, Chili Fest, Evergreen Rodeo Parade, Conifer Fest, Jazz Fest, Hops Drops, Open Door Studios Tour, AWAKE Festival, Summer Concerts, and others in the Evergreen area to explore ways of working together.

If you’re involved with these events please contact us.

ECD has been developing connections throughout the Colorado Arts/Cultural community that can help drive interest and attendance to local festivals. In 2024 we will be formulating an outreach/marketing plan to increase participation from area residents and attract new audiences from Denver and surrounding areas. There are several cross promotional projects and opportunities to explore.

ECD is creating a Festival Task Force to reach out and develop a contact list of festival organizers and sponsors to find a date where we can bring people together to discuss ways to support and promote our arts and cultural  events.

Please share your thoughts, contacts, and interest in being part of this Task Force. Share this email with others that you think would benefit from being involved.

Thanks,

Ron

Ron isaacson- Executive Director – Evergreen Creative District

ronIsaacson@me.com   303-957-7369